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With the invitation of Hogarth Brasil, we participated in the entire visual development of the campaign ''Tudo começa com Papel e BIC'', which seeks to present how the brand has been present in the lives of young Brazilians for over 60 years as a great ally in youth routine. BIC is part of every step of the student journey, from start to finish.
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As a way of making the campaign tangible, we started from the central idea of the campaign and developed a series of sketches and insights, made with BIC, for each of the characters: a Game Designer, an Architect and a Musician. For each of them we deliver, in addition to the Keyvisual, a set of Assets that illustrate their creative and project development process.
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With the idea of delivering all the production so that it worked in the best possible way, we set up an asset bank that served for the entire unfolding of the campaign. Loose and at the same time applied to the paper texture, which was also produced exclusively for the campaign, the entire set was ready for all the creative teams involved in the project to work with ease and fluidity.
